Here's the deal, there are now 3 possible prices for a game ticket:
- Regular individual game price - Face value ticket from box office or 355-DUNK or whatever.
- Season ticket holder price - Discounted price because you're probably already spending 2 grand. Upper bowl season tickets have been half price for a couple seasons now I think.
- The all new Premium Price - The press release doesn't say exactly what this means, but it doesn't take a marketing degree to realize this means HIGHER PRICE.
Lakers, Cavs, Celtics, Hornets, etc....yeah these are going to be expensive tickets. Just one more way the NBA can shut out the regular guy! Jazz senior vice president of sales and marketing, Jim Olson, commented that "for some time there has been a growing trend in professional sports toward variable pricing," and that "This move creates additional resources that allow
us to deal with the ever increasing costs of operating a professional
sports franchise. We also continue to look for more ways to add value
and recognize our longtime season ticket holders and reward them for
their financial commitment to the organization." Here's the translation: "Everyone else is already doing it and it's going to make us a lot of money, especially from people we're already fleecing." Yay capitalism!